Second Price Adjustment for Whey Protein Products – Effective October 1, 2026 (Postponed to October 14, 2026).

Over the past three years, raw material costs have increased significantly. WPC prices have increased nearly 5 times. WPI prices have increased nearly 4 times. . Due to these rising costs, the prices of BAAM!! MY WHEY and ISO ZERO will increase by a total of 30%, implemented in two phases of 15% each. Original price adjustment schedule: First adjustment: September 1, 2026 (+15%) Second adjustment: October 1, 2026 (+15%) . At the end of the video, I also share a detailed cost breakdown, excluding profit, to help everyone understand the current raw material cost situation. . As for another popular product, Fish Oil Omega-3, I'll cover that in the next video. At FITWHEY, we frequently announce price adjustments because we don't believe in maintaining excessively high profit margins. . Our selling prices reflect the actual costs we incur. This means prices may change according to fluctuations in raw material costs, especially when those fluctuations are significant. . I believe this approach offers better value for the money our customers spend. . Finally, regardless of how much raw material costs fluctuate, I can guarantee one thing: What's inside the product will always match what's stated on the label. DANNY FITWHEY Additional Update: The price adjustments have been postponed until after October 13, 2026.